We remove rubbish from the Sea, Harbours and Oceans

Over 5.1 Million litres of rubbish removed from the sea by our team since 2002



Educational Animation

Death By Plastic

Billabong Crew Support

Volunteer Work

Waitemata Harbour

North Pacific Gyre Voyage

Educational, Capacity Building Programme


Raising awareness, and up-skilling students and teachers with the knowledge to organise their own coastal clean-up events regulary

We are results driven

Total volume in litres of rubbish removed from the coast by our team since 2002 – Over 5.1 million

Total shipping containers filled with loose litter – 167

Total estimated number of pieces collected – 40 million individual pieces

Total volunteer hours co-ordinated – over 108 thousand

Thank you to all our financial sponsors


Official product suppliers & collaborative supporters

Our Team



Sir Bob Harvey

Sir Bob Harvey KNZM QSO (born 24 November 1940) was the mayor of Waitakere City, one of four cities and three districts which until 2010 administered the Auckland urban area in New Zealand. He received the New Zealand Medal for Community Service in 1990 and was awarded honorary citizenship of Waitakere Sister City Ningbo, People's Republic of China in 2005. He was knighted as a Knight Companion of the New Zealand Order of Merit in the 2013 New Year’s Honours list.


Captain Charles Moore

Captain Charles Moore is based in Long Beach California and is the founder of the Algalita foundation. He has conducted ocean and coastal sampling for plastic fragments through more than 40,000 miles of the North Pacific Ocean, across 22 degrees of latitude and 70 degrees of longitude. His latest 10,000 mile voyage took him and his crew two-thirds of the way to Japan across the International Dateline. Captain Moore's work has been highlighted in numerous major media outlets, including ABC’s Nightline, Good Morning America, National Public Radio, Rolling Stone, and The Wall Street Journal.

In June 2012, Thompson Rivers University in Kamloops, Canada, bestowed Captain Moore with a well-earned Doctor of Laws Honoris Causa. His work has been published in multiple scientific journals and magazines. His first book, Plastic Ocean, was published in October 2011.



Jon lamb - Chairman

Jon Lamb started his career with a multinational pharmaceutical company. At thirty was one of the youngest CEO’s in the Group.He then joined, what was to become one of New Zealand’s largest corporate conglomerates, as one of the Managing Directors working in the agricultural industry. He was involved in major company restructures and assessing strategic relevance of new industry initiatives within the group.

He left the corporate world and through an MBO set up the first of a series of privately owned companies including a consultancy that focused on company restructure. One of the high profile restructures was that of the then New Zealand Kiwi Fruit Marketing Board into a limited liability company and the international development of their brand Zespri, which he created working with Interbrand in London.

He has been involved with startup biotech companies. Has attended a number of International Biotechnology Conferences and given presentations to select groups of VC and Institutional investors. During this period, he built up an international network of both influential scientists and investor groups. He is a director of a privately owned pharmaceutical company. He is also Executive Chair of an early stage consumer goods company based in Auckland. He is a trustee of a NGO that is focused on environmental issues.

He has held directorships of both public and private companies. Through his international experience, that spans thirty years. He has developed an international network of highly talented senior business executives. He has been a guest speaker at international strategic symposiums. He was one of four guest speakers advising the Strategic Planning Council of the then newly elected Mandela Government on international marketing initiatives. He was an advisor to the Thai Government on strategic marketing issues through the 2000’s. He is a director and chair of a number of privately owned companies.

Ludo Campbell-Reid is Design Champion and Manager Environmental Strategy & Policy Department at Auckland Council. He is an internationally recognised urban designer and planning specialist with over 18 years of senior public and private sector experience gained on high profile city transformation projects in South Africa, London, and New Zealand.

Campbell-Reid competed as a rower for England at the World Championships in Czechoslovakia in 1986, and designed the boat that took Stephen Redgrave to his fifth Olympic Gold, in the coxless four at Sydney in 2000.


Captain Hayden Smith

Captain Hayden Smith Founder of the commercial marine litter collection concept in Auckland City 2002, and visionary for the Sea Cleaners plan of work. 2011 Local Hero Medallist for the New Zealander of the year awards. He has over 12 years’ experience on the water as a contractor to the Watercare Harbour Clean-Up Trust. Hayden has extensive marine litter collection knowledge from co-ordinating the removal over 3.4 million litres of rubbish from the Waitemata Harbour and surrounding waters. He has directed the co-ordination of over 85,000 volunteer hours of individual support for the concept. He has also co-ordinated a personal expedition to the North Pacific Ocean to raise awareness of litter in the North Pacific Gyre, and has promoted the positive effects of working locally within local communities to solve global issues. Hayden is a founding Trustee of this project to ensure the fulfilment of the plan and its objectives.


Penny Whiting (MBE)

Penny Whiting MBE has been involved in the Waitemata Harbour Clean up Trust since its inception and now a Trustee on the Watercare Clean up Trust.

Penny has done 9 years on Auckland City council and serves on several Trusts and boards in the city.

The Penny Whiting Sailing School is been operating in Auckland for 47 years out on the Waitemata Harbour aboard Penny's 50 foot yacht Endless Summer. Penny has had more than 33,000 students through her learn to sail programme and is still running her classes in the summer months.

The Auckland (Waitemata) Harbour is very precious to her and with her many hours on the water she understands boats, tides, wind and the need to pick up litter that has entered our waterways.   Penny has a practical common sense approach to the operation and management of Sea Cleaners.


Dave Rouse

Dave Rouse is the “exception to the rule” greenie who loves business. He likes to not only grow businesses, but also leave a footprint of improvement both on an environmental point of view, as well as financially.

He is qualified as an Aircraft Engineer and he is a Commercial Pilot.

Dave’s business focus is on leadership and buying into, or starting up businesses, building them up to be successful, and then selling. He is the current Director of Filtration Technology Ltd (FILTEC), which specialises in water & wastewater treatment and industrial process filtration.

Advisory Trustees


Wayne Brown

Wayne Brown has a reputation for being second to no one when it comes to “fixing” non-performing companies, boards and corporations. Putting the lights back on in Auckland, getting Gisborne and Northland Hospital services back on their feet, sorting the digital drivers licence fiasco and delivering the new Auckland Hospital on time and on budget are among his achievements.

He is also a highly successful businessman in his own right with interests in land development, television channels, surf wear and leisure clothing.

An engineer by profession, Wayne Brown always wanted to be master of his own destiny. Now, as a company chairman, property developer, successful businessman, former manager of the New Zealand surfing team and a keen surfie himself, he most certainly is.

Wayne is former chairman of Northland Health Ltd and was the longest serving of NZ’s hospital chairmen. He attributes Northland Health's economic recovery (transformation from a $7 million deficit in 1993 to a $500,000 surplus in 1997) to steady progress and a focus on the improvement of health.


Ben Harris

Captain Ben Harris has been at the forefront of the SEA CLEANERS ground work since 2002. Captain Ben has an in-depth understanding of the marine litter issues our SEA CLEANERS team is fighting for, and he is passionate to help us ensure we remove as much trash from our waterways that we can. Ben's maritime knowledge and skill set has helped lay a solid foundation for delivering a safe work platform for all SEA CLEANERS.


April 2015 003 Manukau Harbour